Rhihanna’s Fashion Label

It’s said that the famous singer will receive €60m in investment. She and the conglomerate LVMH created a new label “Loud”, which is named after her album. In the memory of her fifth album, the title of the project is Project Loud France. The singer will hold less than 50% share. The Business of Fashion got the information because of accession to detailed documents on the company’s set-up. Since Christian Lacroix in 1987, the group has launched a new brand for the first time. Statistics show that Rihanna invested €2,998,800 (£2,571,000) while LVMH have brought €30m (£25m). It revealed that the new fashion brand of Rihanna was well worth investing in. The brand was also appeared on the website of LVMH, following brands of Celine, Givenchy and Marc Jacobs.


Certainly, such a cooperation is not only based on the popularity of a celebrity. In fashion circles, Rihanna’s ability in combining millennials and consumers has been tested and proved. Just because of extraordinary performances of her Fenty Beauty line, loads of consumers queued outside stores to get such products. In the first forty days, the brand has generated $ 100m. In 2015, her Fenty fashion label was released with Puma, establishing its place in the fashion field promptly. The first trainer by Rihanna was sold out upon it has been released. Some argues that she was a partial reason of Puma’s highly increased profits in 2017.

Savage x Fenty, a lingerie line has been launched in May 2018, another hit sales campaign. In September of the same year, the New York fashion week praised the body-positive casting and took the lingerie line as a sign of modern underwear, compared with Victoria’s Secret. Her entrepreneurship is also an impressive factor of her big success in commerce; in addition, Rihanna’s star power is also part of the hit brand. She owns almost 70m followers on Instagram, and often shares photos of outfits like a ruffle cocktail dress or a snakeskin dress matching a bucket hat of the same material. LVMH also intends to work on with French designer Nicolas Ghesquière.

Virgil Abloh has made breakthroughs on the way to the fashion circles, because he showed his work of arts for LV at Paris fashion week. In the afternoon, the fashion show began with a dictionary, which introduced his taking on Vuitton. A white leather bib was fused with a double-breasted mohair jacket; both front and back of a leather vest were embossed with the fashion houses’ signature monogram; anoraks were taken place with streamlined design with an attached bum bag on the back. Certainly, accessories of LV are popular among many people. In addition to taking advantage of some classic bag silhouettes, popular detailing like red, green and iridescent plastic, matte leather, traditional hardware, etc. What Abloh doing is reimagining. Since the appointment of the American designer, he has held the critical position of color.

Fine-Tuning on Designs of Hats

Why headgear has become popular in menswear? In recent years, hats swept most catwalks, including woolen hats, floral crowns, caps, panama hats, etc. Reports show that all new adjustment of design fall on tops. In spite of strong interest in headgear like the cap and bucket hat recently, such a concept of decorative hats hasn’t swept the fashion circles over the years. Messages of Paris shows held at weekend come to us, and such hats are likely to become staple in the coming season. For many big-name labels, lucrative accessory are cult designer sneakers and “dad trainers”. In addition to showy sports shoes in great quantity, eye-catching headwears shift the eye skyward.

Some argues that it’s may be unclear to spot shoes on people’s feet, because of increasingly long and wide pants. Stephan Jones is the most fruitful milliners, and his work of arts is sought-after among some fashionistas like Rihanna, Lady Gaga and even the Duchess of Sussex. Kim Jones’ hat at Dior by him is also another masterpiece of the most prolific milliner. Every one will wear shoes in daily life, but not everyone wears hats. There is nothing better than a hat, which could be taken as a signifier of fashion and something visible. Even a pair of unusual shoes is easily be neglected while a hat will not. American artist Danial Arsham is a hat-wearer. He, cooperating with Dior, creates the latest Dior men’s collection.

Jones also made its share to a small selection of styles for the show, such as a canvas visor featuring quartz. Things often go in cycles. What designers do are making a fashion statement by hats. Their new collection is different and individual. Raf Simons is an ever-influential designer who own many riding hats. Simons have taken efforts in creating the autumn/winter 2019 collection. All looks displayed on a Parisian catwalk in January follows the theme and differs slightly.

Doughnut hats go with a craft-like kits top on the body, adding a joyous touch to the whole look. Similarly, all artists designed wierd headgear. Those headgear were made from discarded leather and other materials, conveying the recycling idea to the public. At the same time, some big-name labels like Fendi and LV released gardening hats greatly. Fendi’s show in Milan was finished with a denim jumpsuit and curvy brimmed number.


Hat inspiration differs with each other. Swedish or Kuridish label introduce veils to their designs. The highlight lies in scalloped fronts and headscarf backs. A load of bicorn straw hats were inspired by kids’ souvenir hats. On the front row, hat statements were obvious. In several months, an editor has spotted various headwears like a bucket hat, panama hat, sun hat, straw hat, etc. All those hats could be good choices for hat wearers or trendsetters. With a hat on your head, it’s easily be noticed in crowds.

Tips of Winter Looks

As winter is on the horizon, some problems hanging over trendsetters turn acute for common but important factors. In general, winter clothes are full-sleeves and thick. Many clothes on sale in winter feature short sleeves. I suspect those products are hangovers of summer or other seasons. It would be better if you wear a full-sleeve cardigan over a gorgeous dress.

A bad match: kitten heels and a pencil skirt

There are aspects needed to notice in women’s dressing. Fabulous products may not create a perfect looks. Prime reasons lie in wrong combination in color, shape or material. All you need to do is paying attention to detailing. If you would like to wear a pencil skirt, the skirt should be longer than normal ones, below rather than on the knee. Or you can choose a full skirt with a neat waistline. Or you could wear an appropriate bra with a top. Proper hairstyle will make contributions to your look, too. Otherwise, it seems like you are a dynamic manager rather than Joan.

Functional Flat Boots

In case you are a greenhand in dressing, such purchases will leave dressing simple to you to a certain degree. I wear a pair of flat boots with furry lining, but I could not tell you how much I have spent. Not all people could accept expensive boots while it’s impossible that all people will like me and my ideas. In the last two decades, I didn’t realized that any boots could free people from frostbite or a slipped disc. If you don’t hire a driver, such boots may be not practical for you. A bike boot may be a more appropriate choice for most women like UGG boots.

Choosing a Suitable Coat Rather Than a Anorak

If you are not a 12-year-old children, please take the place of a parka with a proper coat. It’s right that some stars like Moss, Alexa Chung and suchlike wear cool parkas and such clothes become popular among groups of people. Most of these people combine parkas with Chanel mini-dresses, which may be expensive for most people. It’s necessary for even an ordinary girl to choose a proper coat in winter. There is no need to buy an expensive coat, but a grown-up one.

Popular Leopard

In the past years, leopard patterns seem to be signs of slutty brassy landlady look; it turns out to be the mainstream of fashion now. It could be seen everywhere, so that I do not take it as a pattern or a colour. I believe it is neutral like denim. In other words, leopard could be used on both men’s and women’s clothes.

A pair of black pants are also necessary in winter dressing. Such items could go well with everything varied in styles. It’s also an easy-matching items for people at all ages. Get simple and functional black pants.